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The Next Stage Of Global Expansion Plans Unveiled By Jaguar Land Rover

Jaguar Land Rover, has been one of the largest automotive manufacturer since decades and continues to be one of the most reputed automotive brands to roll out several herathrobbing luxury vehicles in the world. Jaguar Land Rover is one of UK’s largest car exporters that generates over 80% of its revenue from exports. In 2014 the company had an annual increase of 9% of its sales, the company has three manufacturing and one engine manufacturing plant in the UK. It has two overseas plants and a local assembly plant in India and another manufacturing unit is coming up in Austria.

UK has been the heart of Jaguar Land Rover’s business. It remains at the centre of Jaguar Land Rover’s design, engineering and manufacturing capabilities. Over the past five years, the company has employed more than 20,000 people taking its workforce to more than 36,000 and invested more than £11 billion in new product creation and capital expenditure. 

Recently, Jaguar Land Rover has signed a Letter of Intent with the Government of the Slovak Republic for the potential development of a new manufacturing plant in the city of Nitra in Western Europe. The move marks the next step in the company’s strategy to become a more competitive global buisness by expanding its manufacturing operations into new international locations in the future. The company states that the expansion of the business is essential to support its long-term resilient growth, as a result of which creating more job opportunities in the company.

The feasible study with the Slovakian government will explore plans for a factory with an installed capacity of up to 300,000 vehicles over the next decade.The plant would manufacture more lightweight vehicles i.e. a range of aluminium Jaguar Land Rover Vehicles as a part of commitment of the company. It is anticipated that the first model will roll off the production line in 2018. 

Following robust analysis of a number of locations including Europe, the United States and Mexico, Jaguar Land Rover has selected Slovakia as its preferred location. It is close to a strong supply chain and good logistics infrastructure. Jaguar Land Rover has made significant progress in building its international manufacturing presence over the last year. It opened a new joint venture in China and commenced construction of its local manufacturing plant in Brazil at the end of 2014. The creation of new international plants allows jaguar land rover to increase its presence in regions that have been identified as having growth potential, protect against currency fluctuations and achieve a more efficient, globally competitive business. The main aim eventually of the company is to maintain its reputation in the market and expand its business by constantly delivering new improved products in the market.

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1 comment:

  1. Good to see that there are some brands in the world that are getting good finance figures, enough to expand anyway. In the wake of Mitsubishi and VW I was worried that we were in for a big decline in the industry!


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