Yamaha Unveils The Uber Chic Fascino Scooter In India

       Mumbai : The Yamaha Fascino was launched in a venue befitting its elegant poise. With a sleek fashion show and a talented Eastern European violinist trio performance also a part of the soiree, the event scored high on the glamour quotient.

         

   

      With its thirst for domination of the two-wheeler market unsatiable,  Yamaha has now forayed into the Indian scooter market with the trendy, stylish Fascino. The design for the Indian market infuses the concept of “Rich & Classy Modern Retro” keeping in mind the urban Indian youth.

      Boasting an air-cooled, 4 stroke, 113 CC “BLUE CORE” engine, Fascino features a lightweight body  with glamorous design and is user friendly’ while also offering great fuel efficiency at 66 kmpl. Other standout features of the Fascino include new body styling, dynamic curves embellished with chrome-plated parts giving a refined, classy look. A high combustion engine offering best in class fuel efficiency also adds to its appeal.

         

     Commenting on the occasion, Mr. Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd. said, “This is indeed a very special occasion for us as we launch our new style icon Fascino designed especially for the Indian youth. The Indian youth today represents more than 50% of the population in India. These are people who are fashionable, adventurous and like stepping out of conventional boundaries and set new standards. The Fascino has also been developed eccentrically based on the concept of dynamic elegance, classy tailoring and balance of function and design. We as a youthful brand wanted to present them with a product that could fascinate them and Fascino, we believe, will certainly be able to do the job well.”

            

      Mr. Roy Kurian, VP-Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. added, “India has the world's largest two-wheeler market with a total annual demand of approximately 16 million units (2014). Out of the total demand, the scooter segment constitutes 27% of the market, and is growing further year by year. Since 2012, Yamaha Motor has been introducing a range of scooters – including RAY, RAY Z and Alpha – and has been increasing its customer base in the Indian market. The new Fascino is intended to further expand sales in the scooter category, which is expected to grow further, especially among the youth who have a keen interest in current fashion and trends.”

    Having been associated with Femina Miss India 2014 pageant and being the title sponsor of Yamaha Fascino Miss Diva 2014 pageant, Yamaha’s strong brand equity will help build a strong connect with its style conscious audience.