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Indian Motorcycles Launches Roadmaster and Chief Dark Horse in India

Launch of Dark Horse in Bangalore
Polaris India Pvt. Ltd., a wholly owned subsidiary of Polaris Industries Inc., the world leader in Off-Road and All-Terrain Vehicles has inaugurated the country’s Second Indian Motorcycle showroom in Bangalore and launched two models, the first showroom was inaugurated in gurgaon last year. The new models launched are Chief Dark Horse and Roadmaster. Indian Chief Dark Horse and Roadmaster are priced at Rs. 21.99 lakhs and Rs. 34.95 lakhs, respectively (ex-showroom Delhi).

The Indian Dark Horse is powered by a 1,811cc, Thunderstroke 111 engine that produces 100 horsepower and 138.9 Nm of peak torque. The motorcycle features ABS, keyless start, cruise control, vinyl seat and a cast aluminium frame with integrated air-box.

Chairman, Polaris Industries, Scott W.Wine on the Roadmaster

The company's flagship motorcycle, the Road Master will be powered by the same engine and both the Roadmaster and Chief Dark Horse will have a six-speed gearbox. The Road Master, being the ultimate cruiser from Indian, will feature keyless start, cruise control, horizon power windshield, tyre pressure monitor, remote locking trunk and saddlebags, tan leather seats, cruise control and ABS as standard.

Scott W. Wine, Chairman of Polaris Industries said the company is planning to expand its dealership across various cities in India in the next two years. The company set a target of 10% market share in this segment. Passionate riders of high income group are the target customers he said. One of the biggest challenge is to manufacture these bikes according to Indian roads and Scott said Indian motorcycles has addressed it very magnificently. Quality with style of Indian Motorcycles is going to heat up the competition of Indian two wheeler segment.

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