A Royal Entry In The Indonesian Motorcycle Market By Royal Enfield


Royal Enfield is the oldest motorcycle brand in continuous production, with roots dating back to 1901 in Redditch, England. The iconic motorcycle brand with British origin is a part of Eicher Motors Ltd, a leading player in the Indian automotive space. The company is the third largest motorcycle manufacturer in the world. The company believes that their motorcycles are simple, evocative, tactile and fun that provide riders with a pure motorcycling experience. They are not extreme in any way, each of the motorcycles is good to use in a variety of occasions and in nearly all conditions. These motorcycles are also built to give maximum pleasure at regular road-going speeds, and are fun for novices as well as experienced riders.

And so as to continue this legacy forward Royal Enfield recently announced its entry in Indonesia at GAIKINDO Indonesia International Auto Show (GIIAS) 2015. The company displayed its evocative range of motorcycles at GIIAS 2015 that includes the iconic Bullet 500cc, the retro-street models- Classic 500cc and Classic Chrome, and the Continental GT (535cc) cafe racer.  Along-with the motorcycles, Royal Enfield also displayed its collection of gear that includes purpose-built, protective riding gear and its recently launched Despatch Rider apparel and accessories collection.


The company will proceed with the retail in the coming months from its exclusive dealership in Jakarta that is being set up in partnership with PT Distributor Motor Indonesia, who have signed- up as a dealer for the region. In addition to the store, they will also build service and aftermarket capability for Royal Enfield in Jakarta.


Royal Enfield has gained perfection in the mid-size motorcycle market in India backed by an enormous growth during the previous years and so as to expand this globally the company now has taken a leap to provide these motorcycles in Indonesia as well.

Image source:
tribunnews.com

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About Mridul Kohli

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