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FCA Plans To Go Cohesive- Fiat, Abarth and Jeep Vehicles under One Roof

Fiat, Abarth and Jeep Vehicles under One Roof

MUMBAI , November 10, 2016: FCA India, a wholly owned subsidiary of the automaker Fiat Chrysler Automobiles plans to go ‘cohesive’ with its network strategy in India. FCA’s network strategy is being rolled out considering the company’s growing portfolio of Fiat and Jeep vehicles. With Jeep vehicles added to its Fiat portfolio, the company is preparing for an increase in its Indian customer base, especially with the upcoming launch of the localized Jeep Compass mid next year.

Mr. Kevin Flynn – President and Managing Director, FCA India said, “We intend to provide our customers with a sales and service experience as a cohesive process, one that will demonstrate our commitment that will make FCA’s existing and future customer base feel very special indeed. Our premium Destination Stores set the benchmark and reflect our new strategy and intent.”

In active network-expansion mode since the launch of its two iconic SUVs – the Jeep Wrangler and the Jeep Grand Cherokee this August, as planned, FCA has added three more sales and service outlets to its existing distribution and after-sales service base in upscale locations. The company opened India’s first FCA Destination Store in Worli, Mumbai that will cater to Fiat, Abarth as well as Jeep customers. Chennai gets its first Jeep Destination Store, a 3S facility located on the Old Mahabalipuram Road and New Delhi too is ready with its first Jeep Destination Store on Mathura Road. Concept Motorcar Pvt. Ltd., FCA’s first Jeep Destination Store was opened in Ahmedabad, Gujarat in September this year.

Fiat, Abarth and Jeep Vehicles under One Roof

Flynn added, “All of FCA’s new Destination Stores are designed to offer a comprehensive brand experience. In addition to the care that customers will receive inside our showrooms and workshops, we have plans for outside, and will introduce Camp Jeep in India – our international property that will be an opportunity for customers to appreciate off-roading the Jeep way.”

FCA claims that it is focusing on after-sales as one of its key drivers of growing business in India. For Jeep vehicles, the company has crafted some schemes that will give customers peace of mind and a satisfying Jeep ownership experience.

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