Header Ads

Honda Activa Achieves Milestone of 1 Crore Unit Sales

Honda Activa India

Honda Activa has achieved a new milestone by becoming the first scooter in India to touch the phenomenal  Crore unit sales landmark. Activa made its debut in the year 2001 and was the first cooter brand launched in India by Honda. Since its launch it has reactivated the dying automatic scooter market in India and redefined convenient mobility for the entire family.

The company was able to sell 55,000 units in its debut year and became the market leader in just 3 years. Since then, Activa has grown with sales of over 2.1 million units in FY’2014-15 making Honda 2 Wheelers the undisputed market leader with 59% market share in the scooter segment. 

After its launch the company has updated the product many times to match the taste of Indian customers. The Activa is powered by one of the most reliable 109.2cc petrol engine delivering a modest 8.1PS of power and 9Nm of torque. Honda also offers the Activa with a 125cc engine which churns out 8.6PS of power and 10.12Nm of torque. Honda has also launched a lighter variant named Activa i. Today every 2nd scooter customer in India rides Activa. Young or old all love to ride it.

Expressing delight on this landmark, Mr. Keita Muramatsu – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “This achievement is more significant since Activa (an automatic scooter) has gained the trust of One Crore happy families in India. From reactivating the scooter segment in India in 2001 to leading the Scooterization of industry today, Honda’s iconic Activa has changed the way Indians ride to fulfill their dreams. We thank our valued customers and families who have made Activa the most preferred choice of families for commuting in India.” 

Elaborating on how Activa is changing the Indian two-wheeler industry, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said,“A decade ago who would have bet that a scooter would once again be the largest selling two-wheeler in India. But today, Activa has broken the glass ceiling. First, it is only automatic scooter which has become India’s No. 1 Selling 2Wheeler (in June’15, July’15). Secondly, backed by its demand, Honda has become the First Manufacturer to sell more than 2.5 lac scooters in a single month ever in July’15. We believe this demand for automatic scooters will continue to rise. And to further extend its undisputed market leadership and meet the future demand, Honda will continue to innovate its products and services.”

No comments

Powered by Blogger.