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The New Mahindra Thar CRDe Launched at Rs. 8.03 Lakhs

L-R: Veejay Ram Nakra, SVP – Sales and Customer Care, Automotive Division, M&M Ltd, Mr. Pravin Shah, President & Chief Executive, Automotive, M&M Ltd and Vivek Nayer, Chief Marketing Officer, Automotive Division, M&M Ltd. at the launch of the New Thar CRDe in Nashik

July 23, 2015, Nasik: Mahindra & Mahindra Ltd today unveiled the new Thar CRDe, its popular true blue off-roader. Launched first in 2010, the Thar, an evolved version of the Mahindra CL340, the MM 540, has played a significant role in shaping the lifestyle vehicle segment in India and is the most favored recreational 4x4 vehicle among enthusiasts. It is also central to the Mahindra Adventure off-roading events and is the lead training vehicle at India’s only off-road training academy located at Igatpuri, Maharashtra.

Speaking at the launch of the New Thar CRDe, Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra Ltd, said, “Since its launch, the Thar has been the face of our tough and rugged DNA, a continuation of our legacy and what Mahindra stands for. Today as we launch the new avatar of this ever popular off-roader, the effort has been to enhance the appeal of a brand that is already a cult.”

Whats New?

Things that matter- an auto engaging (mechanical locking) rear differential.

Things that may matter- on the exterior the Thar has been given new front & rear bumpers, new butch-looking wheel arches, clear lens headlamps, new rugged tubular side footsteps and a redesigned canopy.

Easy on the eyes-  more premium interiors starting with a new dual tone, black-beige dashboard, premium and wider seats, a redesigned center bezel, new sporty 3-pod instrument cluster, new steering wheel and gear knob, re-designed AC vents, new windshield demister,  door trims with arm rests, floor console with cup holders and lastly a provision for a 2 DIN music system. A wide range of genuine accessories & customization options are also going to be available.

The face-lift will be available in a BS IV variant with power steering as a standard fitment, allowing for a comfortable ride, if you ever are in the mood… 
The new Thar CRDe will be priced at Rs 8.03 lakhs (ex-showroom Mumbai) and will be available across Mahindra dealerships in select markets, with immediate effect.

Things that haven’t changed all that much?

The New Thar CRDe will continue to boast off-road features like the 44 degree approach angle and 27 degree departure angle, 4WD with high & low ratios, the 2500cc 105 BHP CRDe engine and a high ground clearance of 200mm.

However all these new features are limited to the face-lift CRDe version only and the DI remains the same old DI. 

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