Tata Bolt To Be The Principal Sponsor For Royal Challengers Bangalore in IPL 8

Tata Motors, India’s largest automobile company, announced Tata Bolt as the principal sponsor for the Royal Challengers Bangalore (RCB) in the 8th season of the Indian Premier League (IPL) which commences from 8th of April 2015. Tata Bolt will occupy the leading arm position on RCB playing jersey.

Tata Motors and RCB will soon begin campaigns for promotions and roll out initiatives to engage with customers and RCB fans.

Commenting on the occasion, Mr. Mayank Pareek, President, Passenger Vehicles, Tata Motors, said, “We are delighted to extend our partnership with Royal Challengers Bangalore this season. RCB has established itself as a strong contender and the Bolt, our latest offering, is a stylish sporty premium hatchback. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their stars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL. We wish the team all the luck this season and look forward to engaging with our audience through one of the most popular sport in India."

On the tie-up, Mr. Russell Adams, Vice President, Commercial Operations & Cricket Academy Royal Challengers Bangalore, said, "Royal Challengers Bangalore is extremely pleased to extend the partnership with a globally recognized brand like Tata Motors going into the eighth season of Indian Premier League. Tata Motors is a globally recognized brand and respected as a world leader in technology and innovation. This is a marriage of two very prestigious and popular brands with similar attributes. Tata Bolt will be occupying the leading arm on the RCB playing jersey for IPL8 and IPL9. We look forward to this partnership and hope it grows from strength to strength."

The Tata Bolt will be used to transport the team personnel and it will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium. There will also be several on-ground activities for Bolt customers.