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Yamaha Ray wins the 2013 India Design Mark Award

  • The India Design Council awarded Yamaha's new scooter, the Ray, the 2013 I-Mark (India Design Mark) award. 
  • This is the second year in the row that Yamaha has won the I-Mark award.
  •  Last year it was the YZF-R15 that won this prestigious award.

Commenting on this achievement, Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd. said, “Appreciation in any form is a welcome boost to a company and its products. I am very pleased with this recognition that I Mark has bestowed upon us and our scooter RAY. The response that we have been receiving for RAY is indeed very positive and encouraging. We understand the needs of our customers and thus take great detail in our products in terms of styling and design. Therefore, this award not just realizes our efforts but also motivates us to continue creating more new and innovative products.”

About India Design Mark (I Mark):
First held in 2012, this design award is intended to increase design awareness and promote value of design in the industry and society in India and improve the quality of life overall by encouraging and giving recognition to good design. Of the 39 recipients of the India Design Mark in the second awards (2013) were five products from three Japanese companies. Applicants for the I Mark award must satisfy any two of the three requirements: (1) "Made in India" (2) "Designed in India" or (3) "Sold in India." Furthermore, the product must pass other requirements, including that it is a complete and mass-produced product. (Translated from a report from the Japan Institute of Design Promotion)

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