Land Rover releases teaser of the Range Rover Velar


Range Rover Velar teaser
  • World premiere on 1 March 2017
  • Velar name is a latin word used for the original Range Rover prototypes of 1969
  • In Latin, velare means veil or cover
  • Now, Velar fills the white space between the Range Rover Evoque and the Range Rover Sport
Whitley, UK, 22 February 2017: It all started in 1970 when Land Rover launched the original Range Rover. Almost half a century later the legacy continues with the introduction of the fourth member of the Range Rover family, to be unveiled on 1 March 2017.

Range Rover timeline

Land Rover Chief Design Officer, Gerry McGovern, said: 
“We call the Velar the avant garde Range Rover.  It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
Land Rover says say the Velar is refined for every occasion, for every terrain, it uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go above and beyond.

The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape.

Range Rover family

When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar, derived from the Latin velare meaning to veil or cover.
                                     
Full details of the Range Rover Velar will be announced on 1 March 2017.


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About Vivek Manjarekar

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