Yamaha Launches Ray ZR - ''Real Boy's Scooter"

Yamaha Cygnus Ray ZR

The Japanese company, Yamaha, which is normally known to manufacture motorboats, outboard motors and most of all superbikes is all set to launch a new product in the Indian market. Just a week after the launch of the new Saluto RX, Yamaha today announced the launch of the all new Cygnus Ray - ZR, the Real Boy's Scooter. The scooter was unveiled at the 13th Auto Expo earlier in February this year and will be available at showrooms by May 2016.

Developed around the concept of the "Next Generation Real Boy's Scooter", the firm has developed this scooter especially for the youngsters of this generation. The model is said to adopt the latest trends from young people. The exterior design provides a fresh look,  none seen before. The overall look provides a dynamic sense and is completely layered like an athlete's physique.

Now let's have a look under the hood, the Yamaha Ray ZR is powered by by air cooled 4-stroke, SOHC, 113cc BLUE CORE engine with a continuously variable transmission unit. It features a light-weight body, just 103 kgs, with a glamorous design and user friendliness. Some of the main features of the Cygnus Ray ZR are:
  • Plenty of storage space 
  • Newly designed instrument clusters with increase in reliability
  • Tubeless Tires
Yamaha Cygnus Ray ZR

While commenting on the all new Cygnus Ray-ZR, Mr. Roy Kurian, Vice President of Sales and Marketing, Yamaha motor India said :
Out of the total demand of two wheelers in India, the scooter segment is soaring with 30% contribution to the sales and we are looking at 10% market share for this year. With Yamaha’s forte to cater to youngsters with its DNA of style, sportiness and innovation, the new Cygnus Ray-ZR will surely be a treat for real boys, especially among the ones particularly keen on style and technology. Since 2012, Yamahas Scooters were enthusiastically accepted in the market. With the launch of the Fascino in 2015, Yamaha further witnessed a steep growth in sales, which only testifies its strong product focus and market strategy. We are excited to launch the new Cygnus Ray-ZR which is all set to rev many hearts among Indian customers.”
Cygnus Ray-ZR will be available in 2 variants. A drum brake model priced at Rs. 52,000 and a disk brake model for the highly trend-conscious youth priced at Rs. 54,500.



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About Pranjal Vyas

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