Hyundai IONIQ breaks the hybrid stereotype

Hyundai Motor Company, South Korea’s largest automaker, has unveiled the IONIQ, its advanced, alternative-fuel compact vehicle due for launch in 2016. The car will be available with an electric, plug-in gasoline/electric hybrid (HEV), or gasoline/electric hybrid powertrain, with the IONIQ Hybrid variant the first to come to market.
“The launching event announced the start of new future mobility and our will for technological innovation to the world. Hyundai Motor will spearhead efforts to become the global number two in the green car market by introducing over 22 models in the eco-friendly car line-up by 2020,” said Moon-Sik Kwon, Vice Chairman at Hyundai Motor R&D Center. “IONIQ has been developed incorporating all of our technological capacities. The hybrid, pursuing the highest efficiency in its class, is economically efficient and stays true to the fundamentals of a car by delivering the fun to drive through a modern design and dynamic driving performance,” he added.

The IONIQ Hybrid responds to rapidly changing customer lifestyles by breaking the mold for hybrid vehicles as it not only offers class-leading fuel efficiency but also a fun, responsive drive and attractive design, a unique mix not yet achieved by a hybrid vehicle.
The IONIQ Hybrid is equipped with a newly developed, dedicated 1.6 GDI four-cylinder Kappa engine and a 32kW (43.5PS) electric motor, which is fed by an advanced Lithium-Ion polymer battery. The two powertrains have combined maximum output of 103.6kW (141PS) and 27kg.m (265Nm) of torque. A newly developed six-speed dual-clutch transmission (6DCT) provides responsive performance and a slick gear shift, resulting in an entertaining drive, and good fuel economy.
The IONIQ’s coupe-like silhouette is streamlined to manage airflow, this characteristic combines with active and passive aero features to help it achieve an outstanding Cd-value of just 0.24, making it one of the most aerodynamic cars on the market.
To suit customers’ varied lifestyles, the IONIQ also offers a host of advanced comfort, convenience, safety connectivity features, including Apple CarPlay and Android Auto, catering for the vast majority of smartphone users. A 7-inch TFT information cluster brings a high-tech appearance to the cockpit, displaying a range of digital gauges in high resolution, including a number of hybrid-specific displays.
Based on an exclusive new platform, the driving performance of the IONIQ is similar to that of a regular compact car, thanks to its responsive hybrid powertrain. Ride and handling as well as noise, vibration and harshness levels are specially tuned to contribute to a superior ride quality as well as being quiet and comfortable on long journeys.
To complement the IONIQ’s long list of high-tech features, a host of innovative future-ready active and passive safety features protect the driver and passenger. Electronic systems like Autonomous Emergency Brake, Lane Keeping Assist System / Lane Departure Warning System, and a Blind Spot Detection with Rear Cross Traffic Alert provide guidance to avoid any accident. Seven airbags including a knee-airbag for the driver, as well as structural body enhancements, enabled by adapting 53% of the body with Advanced High Strength Steel, gives the IONIQ’s chassis superior rigidity for responsive handling and enhanced safety.
The new car’s name references elements of its creation. An ion is an electrically-charged atom, linking to the car’s clever combination of electrified powertrains. The second part of the name references the unique offering it brings to the Hyundai range, demonstrating the brand’s environmental commitment and willingness to maximize choice for its customers. Finally, the Q is depicted in the car’s logo as a visual breakthrough, acknowledging the fresh new approach of this advanced, low-emission model.
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About Kashish Bakshi

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