Mahindra drives into an all new segment with SUV, KUV100

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Mahindra has launched its micro SUV, KUV100 at a price of Rs. 4.42 lac (ex-showroom, Pune). Bookings for the KUV100 had already started a couple of weeks back and are sure to take a boost after this impressive pricing. KUV100, where KUV stands for Kool Utility Vehicle, has no direct competitor in the Indian auto market. However, it is likely to compete with the B-segment hatches, majorly with Hyundai Grand i10, Maruti Suzuki Swift and Ford Figo.

Speaking of the mechanicalsMahindra KUV100 is powered by brand new three-cylinder petrol and diesel engines. The petrol will be the mFalcon G80 1.2-liter unit. The engine produces 82 bhp @ 5,500 rpm and 114 Nm of peak torque in between 3500-3600 rpm. The diesel will be the mFalcon D75 1.2-liter turbo diesel. The engine generates 77 bhp @ 3750 rpm and 190 Nm of max torque between 1750-2250 rpm. It has a third seat in the middle of the first row to accommodate an adult which makes it a 6 seater. It also comes as a 5 seater in the higher variants. In terms of safety, Mahindra has announced that the KUV100 will come with standard ABS across all its variants while dual-front airbags will be optional in all the variants. 

KUV100 has a third seat in the middle of the first row to accommodate an adult which makes it a 6 seater. It also comes as a 5 seater in the higher variants. In terms of safety, Mahindra has announced that the KUV100 will come with standard ABS across all its variants while dual-front airbags will be optional in all the variants. 


Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra Ltd., while speaking at the launch in Chakan said, “This is a very proud moment for us, as the KUV100 turns a new leaf in Mahindra’s evolution in the SUV segment. Being the market leader in the SUV space, it has always been our endeavour to offer breakthrough products and category creators and we have consistently done that, be it with the Scorpio or the XUV500 and TUV300 more recently. Being a listening organization, we identified that today’s youth would want an SUV that helps them stand out, that reflects their personality and enhances their lifestyle. I believe the KUV100 will appeal to youth and first time car buyers with its aggressive styling, trendy interiors, long feature list and attractive price point and emerge as a winner.”

KUV100 comes in 7 body colors namely; Designer Grey, Pearl White, Flamboyant Red, Aquamarine, Dazzling Silver, Midnight Black and Fiery Orange. The car has various storage spaces like the under floor storage in 2nd row and co-driver seat, cooled glove box and sunglass holder. KUV100 also features a gear indicator, puddle lamp and an illuminated key ring. The infotainment system is a 6-speaker unit with Bluetooth, Hands-Free, USB, DIS and AUX connectivity.
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