Nissan Launches The Patrol Desert Edition At The Dubai International Motor Show

Nissan Patrol Desert Edition

Nissan has announced the world premiere launch of the Nissan Patrol Desert edition at the 13th Dubai international motoring show in partnership with UAE rally championship. The global debut of the Nissan Patrol Desert Edition affirms the Japanese auto maker’s strong commitment of delivering tailored models for customers in the region. The new Patrol is all about taking the Patrol’s off-roading abilities to even greater heights. 

Nissan’s regional research survey, which was conducted in 2014, also highlighted that its GCC customer’s demanded for an even more luxurious and sporty version of the Nissan Patrol. This insight led to the development of the newly revealed Nissan Patrol NISMO, which the automaker announced today will be available before the end of its fiscal year. The Patrol NISMO will be priced from $100,470 USD in the UAE. Prices per market will vary from region to region. With the addition of both the NISMO version and the Desert Edition, Nissan is engaging directly with its customers and delivering incredible vehicles that fit their exact requirements.

Nissan Patrol Desert Edition

In continuation with the launch of the Patrol the company also announced its partnership with Etisalat. Headed by Nissan, and powered by Etisalat’s network and M2M Control Center Platform, the ‘Nissan SmartCar’ application enables customers to control key features of their car using their phone, a first for the region. Owners of the Nissan Patrol MY16 and all-new Nissan Maxima 2016 will be able to turn on the AC, lock and unlock their cars remotely and track them, among other capabilities. ‘Nissan SmartCar’ will offer the ultimate in convenience, security and control. 

Also, in addition to add to its packed agenda, Nissan Middle East also showcased the world premiere launch of it “Nissan Patrol: The Movie” experience, where visitors get the chance to star in their own action movie, featuring the 2016 Patrol. Visitors are coached by a director to complete unique shots in front of a special green screen, before exiting to receive their personalized trailers and movie posters. 

Nissan is going from strength to strength not only in a particular region but in the entire world and is trying to capture the entire international motoring industry with its all new vehicles and technologies.



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About Mridul Kohli

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