HF Deluxe New Millennium 'Hero'



HF Deluxe, the popular commuter segment bike from Hero MotoCorp, has achieved a remarkable feet clocking more than 1 million unit sales in the financial year 2015.HF Deluxe has thus emerged as the third Hero MotoCorp bike to clock annual sales of a million units, joining Hero Splendor and Hero Passion. 

Splendor - consisting of a range of popular brands such as Splendor+, Splendor Pro, Splendor Pro Classic – Hero’s first cafe racer bike, the 125cc Super Splendor and Splendor iSmart - is the largest selling motorcycle brand in the world with over two million unit sales every year.The HF series which includes HF Deluxe, HF Dawn and their erstwhile avatars CD Dawn and CD Deluxe also achieved yet another milestone in FY 2014-15 by surpassing the 10 million unit mark in cumulative sales since the launch of these brands.

  Product
Sales figures (dispatch figures including exports) in FY 2014-15 in millions
  Splendor
                            2.57 
  Passion
                            1.35 
  HF Deluxe
                            1.13 


With its sharp positioning as the bike meant for people who drive new India, the tagline of ‘Naye Indian ki Deluxe Bike’ has really caught the imagination of customers across the country, thus driving large volumes for HF Deluxe.Hero MotoCorp last year surpassed over 60 million units in cumulative sales, and looks well on track to meet its stated objective of surpassing 100 million units in cumulative sales by the year 2020.

HF Deluxe has remained the most popular entry segment bike in the country for years, and it is no surprise that it has clocked over a million units in both dispatch and retail sales this year. Every second bike sold in this segment is now a HF Deluxe, with its market share in excess of as much as 70% in states such as Odisha and Chhatisgarh.

MotoCorp has made in its R&D capabilities over the past few years, seven Hero bikes featured among the top 10 most fuel efficient two-wheelers in the country
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