Nissan Registers 24.2% Growth


Nissan registered a growth of 24.2% over the previous financial year with the total domestic sales of 47,474, making it the highest ever volume achieved by the company in India. Nissan is amongst the top 3 gainers in the industry in terms of growth rate.

Guillaume Sicard, President – Nissan India Operations said, “We are pleased with the progress we demonstrated in our 10th year in India. FY 14 has been a significant year when we re-established our India business with an independent sales and marketing organization. The growth we achieved was supported by the launch of 2 new models and fastest growing network. As we set ourselves a target of 5% market share by FY20, we are focused on sustaining and accelerating our performance.”

Arun Malhotra, Managing Director – Nissan Motor India Pvt Ltd, said, “2014 saw a huge focus on sales and marketing activities. Our sales network grew to 176 outlets with 60 outlets added in FY14. We also launched a host of innovative integrated campaigns to bring our vehicles closer to our customers,” he added.

He further added, “Nissan has successfully established a bridgehead for sustained future growth in India with an on-going expansion of our cross-segment product offering, network expansion and localization. Nissan year-on-year sales indicate healthy and faster growth supported by a growing retail presence with 61% growth in FY14. Nissan continues to offer strong products targeting growth segments currently with 7 models on sale from two brands, across 6 segments. Our latest offering Datsun Go+ is the first sub 4 meter compact MPV. With a strong focus on customer satisfaction, Nissan has established a new Parts Distribution Centre and continuous to strengthen after sales support. Nissan will continue investing in India to further embed our company within the market across R&D, Manufacturing and Sales.”

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About Surya Sharma

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