Hero MotoCorp Amplifies Leadership Team | Appoints Ashok Bhasin As Head of National Sales
Hero MotoCorp, the world’s largest two-wheeler
manufacturer, today further fortified its Leadership Team with the induction of
Mr. Ashok Bhasin as the Head of Sales, Marketing & Customer Care
function for the key India market. This is a major step by Herp MotoCorp
towards riding into the next phase of consolidation and expansion across the
globe.
Mr. Bhasin has built outstanding global consumer
brands and business and thus has strong international experience and brings
immaculate credentials. He has had rich experience of successfully leading
large business teams across countries and cultures in leadership roles across
Sales, Marketing and M&A integrations. Bhasin has worked and lived across
Asia, Africa, and the U.S. where he accomplished significant transformation and
turnarounds in consumer goods and retail sectors.
Mr. Pawan Munjal said, “Over the past few years, we
have built a robust organization with the best of talent from around the world,
which has enabled us to keep ahead of the curve in the highly competitive
market. While we have built on our strong leadership at home, we have also
rapidly expanded our global footprint across Asia, Africa, South and Central
America. We are now poised at the threshold of the next phase of our
consolidation, with a range of new products having cutting edge technology and
youthful appeal set to be rolled out soon. I am pleased that Ashok is coming on
board at this juncture. He will lead our Sales, Marketing and Customer Care
function to consolidate our dominant market position in the country. As part of the Leadership Team at Hero
MotoCorp, Ashok will also contribute on broad strategic directions of the
company.”
Mr.Bhasin will be reported into by all the vertical
Heads in the National Sales, Marketing & Customer Care function, such
as Head - National Marketing, Head - National Sales, Head - Learning &
Dealer Development and Head – National Service & CRM.
Mr.Bhasin before joining Hero MotoCorp was working at
Reckitt Benckiser, where he was heading their operations in entire Central
Africa as General Manager and as Managing Director, RB Nigeria. He has even
worked with Whirlpool in several leadership roles starting as Director –
Marketing (India), leading on to Vice President – Marketing (South Asia), and
thereafter as Global Director, Whirlpool Corp, USA.
Mr.Bhasin is an MBA from the Faculty of Management
Studies (FMS) and has had extensive experience in building and turning around
business performance on growth, profitability and market share across
geographies, categories and business cycles. Hero MotoCorp has built a strong
Leadership Team in a short span of time roping in top-notch professionals from
around the world.
Mr.Bhasin’s appointment follows a series of new
additions to the Leadership Team at Hero MotoCorp. The company recently
welcomed Dr. Markus Braunsperger as the Chief Technology Officer (CTO) from
BMW, Germany and Markus Feichtner from Austria's AVL to head its newly-created
division of New Engines Design & Development within the R&D
function. Another joining in Hero is of Rajat Bhargava from McKinsey &
Co. to head its Corporate Strategy and Performance Transformation function, and
Mr. Sanjay Jorapur from Honeywell, as the Chief Human Resources Officer.
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