End Of Road For Ambassador - HM Calls It A Day

The management of the Hindustan Motors have suspended the company’s Uttarpara  plant in West Bengal on 24th May 2014. The shutdown comes amid the lack of orders and severe cash crunch. The plant employs 2,500 odd workers which would be void of salary throughout the duration of this suspension of work.

The plant was producing hardly 150 vehicles due to steep decline in orders and it was not feasible financially to continue production. Hindustan Motors notified the stock exchanges that it has declared suspension of work at its Uttarapara plant due to worsening conditions such as low production, lack of funds, growing number of liabilities and lack of demand for Ambassador.

It has been seven decades since the first Amby rolled-out. Fondly called as the ‘Old Lady’ it was an icon of political power. But since the launch of the Japanese powered small and zippy Maruti 800, the Amby lost its foot-hold and eventually faded from the market. It received many updates cosmetically as well as to its engine but the overall package didn’t quite match up to the modern cars.

It is an emotional moment in the Indian Auto Industry. HM has decided to call curtains on the Old Lady, the pride of India. End of another era in the India Auto Industry after Maruti 800, the Amby will remain alive in hearts of every automobile fan.

If you wish to share your Amby story with us, just drop a mail to team-zest@motorzest.com or just put a comment below

Pics Source : wikipedia.com, indiatoday.in
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About Vivek Manjarekar

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