Mahindra launches Jeeto Minivan to redefine last mile transportation



Mahindra & Mahindra Ltd., today announced the launch of Jeeto Minivan passenger carrier developed on Jeeto platform. According to Mahindra, the Jeeto Minivan is best suited for urban and semi-urban modes of transportation and will cater to last-mile connectivity, contract and stage carriage for tour/travel and intra-city people movement. Priced competitively, the Jeeto Minivan starts at Rs.3.45 lac (ex-showroom Mumbai for BS-IV diesel variant) and will be available in two body forms, namely hard top and semi-hard top and 3 fuel variants of diesel, petrol and CNG.

The Jeeto Minivan is powered by m_Dura, a direct injection (DI) and BS-IV emission compliant engine from the Mahindra stable. M&M claims a superior performance with a class leading power of 11.9 kW (16 HP) and torque of 38 Nm. The company has designed the minivan to suit all terrains with the ability to do more trips and deliver a claimed fuel efficiency of 26 km/l. Also, the company claims that the minivan will be able to offer much superior value proposition over its competitors by having lower maintenance cost, fatigue-free car-like driveability, spacious cabin & well-cushioned seating for best in class comfort and a distinctive exterior styling, 

Speaking at the launch of Jeeto Minivan, Mr. Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd. said, "The popular Jeeto brand has already set new benchmarks in innovation, performance, safety & comfort and the launch of Jeeto Minivan will further extend this platform for last mile passenger transportation. At Mahindra, we have identified specific need gaps amongst the customers and I am sure that the Jeeto Minivan will provide a more efficient, safe and comfortable mode of transportation to our customers. Infact, the Jeeto Minivan will also be an ideal option for 3-wheeler customers to upgrade."
Mr. Rajan Wadhera, President with the new Jeeto Minivan.
The Jeeto platform was conceptualised to effectively cater to the needs of multiple segments in the passenger and cargo movement categories. It delivers a superior value proposition with its existing and popular Jeeto Minitruck and the newly introduced Jeeto Minivan. In its endeavour to upgrade the 3-wheeler customers to Jeeto Minivan, The company has introduced attractive exchange and finance schemes with significantly low down payment options and a longer tenure for affordable EMIs.

The Jeeto Minivan comes with a warranty of 2yrs/40,000 kms (whichever is earlier) and the customers can choose from its 3 attractive colors of Sunrise Red, Ultramarine Blue and Diamond White. It will be launched in a phased manner. In its first phase the semi hard top diesel variant of the Jeeto Minivan will be launched. Over the next couple of months the Jeeto Minivan range will be completed with the launch of the hard top CNG and diesel variants and the semi hard top CNG and petrol variants.

Key Features of Jeeto Mini Van



Jeeto sports a distinctive and contemporary exterior with a characteristic front grille. Dual tone interiors have been offered along with a contemporary dashboard and instrument cluster. The Jeeto Minivan will be available in three colors, namely Sunrise Red, Ultramarine Blue and Diamond White.


Car like Comfort & Convenience



M&M also says that this Minivan offers car-like comfort and convenience features - such as well-cushioned seating and large cabin space with better headroom and legroom for greater comfort to make the journey more pleasant. They are also confident that the ergonomics and car like smooth gear-shift quality  will further enhance the Jeeto's fatigue free driving pleasure. The Minivan has been provided with easy ingress & outgress for passengers. A lockable glove box also adds to the convienence.


The Jeeto Minivan is technically designed to meet the exacting requirements of customers. It is powered by m_Dura, the BSIV compliant Direct Injection (DI) engine that delivers a power of 11.9 kW (16 HP) and a torque of 38 Nm. It also boasts of best in class pick up. Besides its superior power and torque it leadsthe pack of passenger carriers in the segment, with ease of drivability, even on gradients.




M&M also are promoting the Jeeto Minivan as having the highest level of safety in its category. The cabin has been designed to provide better safety to the driver and co-driver in the event of a crash. In addition, (ELR) seat belt systems, head restraints and bucket seat provide safety against sudden impact. The company attributes its safety to its semi forward design, strong body, and chassis with larger wheel base of 2250 mm for better balance.










The compact size and smooth steering is supposed to give it an easier manoeuvrability in narrow city lanes and by-lanes . Further, the vehicle also boasts of best-in-class pick up and acceleration for better drivability on busy city roads.

The Jeeto Minivan comes with a class-leading warranty of 2 years/40,000 km (whichever is earlier), which offers complete peace of mind. It also sports the veritable Mahindra DNA of being tough and rugged, making it best suited for all types of terrains. To add to this, the widespread Mahindra network facilitates easy repair and service.



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About Sneha Sawant

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