Tata Motors Enters Into Bolivian Commercial Market





Santa Cruz, 27 September 2016: Tata Motors today announced having forayed into the Bolivian commercial vehicle market, through a distribution agreement with local partners, Bolivian Auto Motors, part of the business group Salvatierra, an important business conglomerate engaged in the distribution of motor vehicles and motor cycles in Bolivia.

Through this partnership Tata Motors has launched three commercial vehicles in the Bolivian market – Tata SuperAce Petrol, Tata Xenon Petrol and Tata LPT 613 truck, all of which will currently be available in Santa Cruz and will soon be available in La Paz and Cochabamba.

Besides Bolivia, Tata Motors commercial vehicles are also sold in other South American markets like Chile and Ecuador. 

Mr. Rudrarup Maitra, Head (International Business), Commercial Vehicles, Tata Motors said, “We are delighted to be here in Bolivia, one of the fastest growing markets in the Latin American region. With years of experience in the commercial vehicles business, we at Tata Motors understand our customers well and today have introduced class-leading products, suitable for varied terrains, with each of these built for better load carrying capability, more trips, with the lowest turnaround time. An integral part of our presence here is Bolivian Auto Motors, a partner that has showcased tremendous enthusiasm and passion.  They are as customer centric as we are, and will help us establish a long term relationship with the Bolivian customers. We look forward to being here."

Mr. Johnny Salvatierra, President of Bolivian Auto Motors, said, “We at Bolivian Auto Motors are glad to partner with Tata Motors, to offer the Bolivian customers with tough and reliable vehicles from India’s largest and most trusted automobile brand. We are very excited with this new opportunity and are committed to growing the brand here. We will work with Tata Motors to make sure that our customers here get the finest vehicles and services, that not only match their requirements but also the needs of their business."

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About Vivek Manjarekar

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