GM Showcases Chevrolet Essentia & Beat Activ At #AETMS2016


GM India Chevrolet Essentia AETMS16

New Delhi, 3rd Feb 2016: General Motors India used the Auto Expo in New Delhi to showcase its upcoming offerings in 2017. GM showcased all-new 4-door notchback - the Chevrolet Essentia and an exciting soft-roader concept based on the same platform as Essentia - the Chevrolet Beat Activ.

Based on the popular and proven Beat platform, the Essentia and Beat Activ were specifically designed, to suit the tastes and needs of the discerning Indian consumer while also ensuring strong global appeal, at the GM Korea Design Studio.

The two show cars build on the carmaker’s earlier promise to launch a new MPV, the Chevrolet Spin, in 2017. The Essentia and Spin will mark the next wave of exciting new Chevrolet products that will be introduced to the Indian market over five years.

GM India Chevrolet Beat Activ AETMS16

GM Executive Vice President and President of GM International Stefan Jacoby said, “GM India is prepared to grow under a new leadership team along with new investment and an all-new product strategy. We believe in the long-term potential of the Indian market.”

GM India President and Managing Director Kaher Kazem said, “GM’s transformation in India is clearly reflected in the development of the Chevrolet Essentia and Chevrolet Beat Activ. We are heading into a new era with new-generation products that will catapult the Chevrolet brand in India, giving consumers vehicles that have never been seen in the market. Our aim is to ensure that our models are more relevant, better connected, more exciting and safer than ever before, for complete customer satisfaction.”


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About Vivek Manjarekar

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