FCA Introduces Legendary Jeep Brand In India


Jeep Wrangler Unlimited, Kevin Flynn, Jim Morrison and Jeep Grand Cherokee SRT Auto Expo 2016 India
L to R : Jeep Wrangler Unlimited, Kevin Flynn, Jim Morrison and Jeep Grand Cherokee SRT

New Delhi, 3rd February 2016: Fiat Chrysler Automobiles (FCA) finally launched the 75-years old legendary Jeep brand in India at the 13th Auto Expo in New Delhi. FCA launched 3 models of the Jeep brand - Wrangler Unlimited, Grand Cherokee and Grand Cherokee SRT sales of which will commence from mid-2016.

All the models will be imported as Completely Built Unit (CBU) while the local assembly. Jeep Wrangler and Jeep Grand Cherokee will be sold with diesel and petrol engines through a network of dealers located in key metro cities.

By launching the Jeep brand in India FCA made a historic move in the year when Jeep celebrates its 75th anniversary. It is a new milestone to the Jeep brand to enter into the world's 4th largest car market. Jeep recorded sales of more than 1.2 million units worldwide in 2015 – the highest total in its 75-year history – setting a global sales record for the fourth consecutive year.


Grand Cherokee
The Grand Cherokee, Jeep's most awarded SUV, will be offered in two variants; Grand Cherokee Limited and Grand Cherokee Summit. Both the Grand Cherokee Limited and Summit will be powered with a 3.0L CRD Turbo V6 Diesel engine which produces max power of 240 HP and 570 NM of max torque. 

Jeep Grand Cherokee Limited
Jeep Grand Cherokee Limited
The Grand Cherokee Limited is equipped with Quadra Trac II and the Grand Cherokee Summit gets the Quadra Drive II traction control which makes the cars capable of delivering legendary 4x4 performance and experience. The Summit variant will be fitted with 20-inch alloys whereas the Limited variant will have 18-inch alloys.


Jeep Grand Cherokee Summit
Jeep Grand Cherokee Summit

Grand Cherokee SRT
The Grand Cherokee SRT bears a 6.4L 470-hp HEMI V8 engine that feeds a Quadra-Trac Active On-Demand 4WD system. An eight-speed automatic transmission with steering wheel-mounted paddle shifters helps drivers go full throttle on the track, to reach a hair-raising top speed of 258 kmph
Jeep Grand Cherokee SRT Auto Expo 2016 India
Jeep Grand Cherokee SRT at Auto Expo 2016 India
The Launch Control button optimizes every possible setting for maximum acceleration off the line. The Brembo high-performance brake system (ABS) provides the stopping power you need (96-0 kmph in 116-ft). The Grand Cherokee SRT will also have fuel saver technology.


Wrangler Unlimited
The Jeep Wrangler Unlimited comes with a 2.8L CRD Turbo Diesel DOHC I-4 engine powering the wheels through a 5-speed automatic transmission. It’s capable of tackling rough off-road terrain with its Command-Trac Shift-On-The-Fly 4WD

Jeep Wrangler Unlimited Auto Expo 2016 India
Jeep Wrangler Unlimited at Auto Expo 2016 India
Hill Start Assist (HAS) and Electronic Roll Mitigation (ERM) will ensure that the car remains gripped to the road. The Wrangler Unlimited will be ‘Trail-rated’. The Trail Rated badge on Jeep 4x4s represents a series of gruelling tests that prove its off-road capability on some of the toughest trails on the planet.


Fiat Chrysler Automobiles N.V. (FCA) announced last year its intent to invest approximately $280 million in its manufacturing joint venture, Fiat India Automobiles Private Limited, with Tata Motors Limited. The investment in the manufacturing facility in Ranjangaon, India, will support the production of a new Jeep vehicle and is expected to begin production in 2017.


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About Vivek Manjarekar

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1 comments:

  1. India seems like a feasible market for off-road vehicles looking at most of its road conditions that are adventurous and bumpy. The release at this location is the perfect marketing strategy to kickoff the new model in order to gain as much exposure as possible.

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