Mahindra’s Much Awaited New Compact SUV Revealed | Named as KUV100


Mahindra Reveals KUV100 in India

The India’s leading SUV manufacturer, Mahindra & Mahindra Ltd. (M&M), revealed its much awaited compact SUV codenamed S101, calling it the Mahindra KUV100 (pronounced as KUV ‘1 double Oh’). The company also disclosed an all new, world-class engine family named mFALCON, marking its entry into the ground up petrol space.

With the intention of creating an entirely new category, this KUV100 was developed. It is a compact SUV. In the car’s name KUV100, ‘K’ stands for the ‘kool’ & trendy generation of youth, while UV represents an SUV. The numeric ‘100’ represents the pecking order of the series which comes in below TUV300 and XUV500. The aggressiveness in the style and dominating SUV stance definitely shows KUV100 remains true to the family of Mahindra.

The new model of Mahindra, KUV100 will be powered by mFALCON, all-new engine family. The uniqueness of this class is that it can work with both petrol (mFALCON, G80) and diesel (mFALCON, D75). The engine is of lightweight, built to deliver peppy and high performance. The 1.2L, 82 HP and dual VVT petrol engine and the 1.2 L 77 HP turbo-charged diesel engine, both delivers high, low-end torque for the perfect SUV performance and an enjoyable drive.

The Executive Director of M&M Ltd, Dr. Pawan Goenka says, “We are all set to create a new segment with the launch of the KUV100 which also marks our foray into ground up petrol engines. An ambitious project from the very start, the KUV100, is all set to carve its niche amongst first time car buyers with its unique propositions. I am confident that the KUV100, like its predecessors, will become an extremely popular brand and will be cited for taking Mahindra to a whole new orbit”.

 The President and Chief Executive of M&M Ltd, Mr. Pravin Shah says, “With the evolving aspirations of today’s youth we needed a product that will effectively address their needs for an SUV lifestyle. Being a listening organization, we identified the need gaps among consumers and started planning for the product. Coming from our state of the art manufacturing plant at Chakan, the KUV100 is a no-compromise, next-generation compact SUV that will set the stage for the emergence of an all new category. While being a  market leader in the SUV segment, I am sure that with the addition of the KUV100 in our portfolio, we will effectively address the entire gamut of customer segments from entry level to high end SUV with our product portfolio”.  

With the Mahindra’s world class research and development facility with the Mahindra Research Valley at Chennai, the KUV100 possess sculpted body with its prominent hood and high beltline has the design of a trendy urban crossover and element like the headlamp, styled like wrap round shades, giving it a whole new dimension.

Targeting the first time car buyers and the youth, the KUV100 is contemporary to the core and truly stylized with best in class technologies. An indigenously developed monocoque SUV, the KUV100 will have many firsts to its credit including the first ground up petrol engine offering from Mahindra. In fact, all research & development activities for this compact SUV were aligned with global standards of quality, technology, testing norms, regulations and emissions from the very start.

This new KUV100 will be available in 7 exciting colors of Fiery Orange, Flamboyant Red, Dazzling Silver, Aquamarine, Pearl White, Designer Grey and Midnight Black.
                                                                                                 


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About Sandeep Pithani

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