A Blockbuster Dhanteras For Honda 2 Wheelers!


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Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) continued its dream run festival after festival building to a grand performance on Dhanteras. Honda surpassed the 2 lac retails landmark and sold a total of 2.2 lac units in a single day, it’s All Time Highest Retail count.

Honda’s winning surge was led by its motorcycles portfolio which contributed 53% to total sales. While India’s No.1 selling 125cc motorcycle CB Shine led the front in urban and semi-urban towns, the Dream series also followed closely. The response to the newly launched Livo motorcycle too was particularly overwhelming. Honda continued to augment its undisputed leadership in automatic scooter and their retails grew a phenomenal 50% led by the iconic Activa. 

The overwhelming response received during Akshay Tritiya, Ganesh Chaturthi, Navratra and now on auspicious Dhanteras proves that more and more customers are choosing to celebrate every festival with a Honda 2Wheeler. Honda’s new India-centric strategy to launch 15 new 2Wheelers in 2015 has created a new excitement in the market. The larger portfolio of Honda offerings ensures that there s a Honda 2Wheeler for every customers need. 
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About Mridul Kohli

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