Honda Two Wheelers Strengthens Its Market Share



Honda Motorcycle And Scooter India Private Ltd. (HMISL) have been constantly working hard to increase their profits by providing several new vehicles and a dependable service network across the country. Creating a new milestone, HMISL has become the No.1 Two Wheeler selling brand in 8 states (Maharashtra, Karnataka, Gujarat, Kerala, Punjab, Delhi, Himachal Pradesh, Goa) and 1 union territory (Chandigarh) across India as per the latest sales figures provided by Society of Indian Automobile Manufacturers (SIAM) for first quarter of FY’2015-16.  

Overall, Honda’s all India market share grew two percentage points to 26% in first quarter of FY’2015-16. Within states Honda’s market share zoomed to over 50% in 2 states and 1 union territory (Chandigarh, Himachal Pradesh and Goa), crossed 40% mark in 2 key states (Maharashtra, Gujarat) and was well above 30% mark in an additional 7 states (Delhi, Punjab, Uttarakhand, Karnataka, Kerala, Tamil Nadu and Telangana). 

Honda has strengthened its undisputed leadership in the automatic scooter segment and is leading the scooterization of Indian two wheeler industry across all 29 States and UTs. Infact, Honda’s market share in automatic scooter is as high as over 80% in Chandigarh, Himachal Pradesh and over 70% in 3 States (Andhra Pradesh, Haryana and Uttarakhand).

Honda’s success story is a result of the continued trust reposed by customers on the Honda brand. The overwhelming demand for the iconic Activa has led the brand to cross one million sales in just five months of FY15-16. Also with the addition of two new motorcycles i.e. Livo and CBR 650F the company is hoping to further increase its sales during this festive season.

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About Mridul Kohli

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