Tata Motors Launches Anniversary Edition Of The Zest


Tata Zest Anniversary Edition

Tata Motors recently launched the ‘anniversary special’ edition of the Tata Zest. This anniversary edition will come with attractive new features in the XMS model, in both petrol and diesel variants and will be available for sale starting end of September, in select showrooms, till October 2015.
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Tata Zest was the first all-new car to roll-out under the Horizonext strategy. The product was developed based on three core vectors of Designext, Drivenext and Connectnext. It has been the most awarded car in 2014 and has contributed significantly to the passenger vehicle sales for Tata Motors.

According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, “Designed and developed with state of the art features, Zest has changed the face of Tata Motors and has successfully exemplified the Company’s focus on best-in-class product and service experiences. With the special edition we celebrate its 1st anniversary with our customers and hope to see the brand evolve as a winner in its class in the years to come.”

Tata Zest Anniversary Edition

The anniversary edition Zest comes with a new exterior color option- Vocal White, new wheel covers, Piano Black outside rear view mirrors and ‘anniversary’ embroidery on front seats. The car additionally comes with an ‘Anniversary pack’ as an accessory kit. This kit contains anniversary themed body graphics, an anniversary edition badge on the C-pillar, rear windshield power curtains with remote, bottle holder on the floor console and scuff plates with illumination for the front. The front lower bumper shall also be body colored.

It will be priced at INR 5.89 Lakhs for the petrol variant, ex-showroom Delhi (Difference of INR.15,000 on the current XMS model) and INR 6.94 Lakhs for the diesel variant, ex-showroom Delhi. Tata claims that customers will be given benefits worth INR 31,000 at the price of INR 15,000 only.
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