Honda Activa Sales Touch 1 Million Mark In Just 5 Months

Honda Activa Red

India’s most loved scooter, the Honda Activa, has managed to cross 1 million sales in just 5 months of the fiscal year 2015-16, making it the first two-wheeler to do so among all motorcycle models. With this, the Activa has become the largest selling two-wheeler in the Indian market for the FY’16.

The Activa alone contributes 51% to the scooter segment. Activa sales have grown 20 times that of the current two-wheeler market which has remained stagnant so far this year.

Through the additional 1.6 lac units sold over last year, the Activa has managed to single-handedly give a boost to the two-wheeler industry at a time when rural purchase sentiments are muted.Securing No.1 position for three consecutive months in the FY’15-16, Honda sold a total of 2.17 lac units of the Activa in August, 2015.

Speaking on this achievement, Mr. Keita Muramatsu, President and CEO, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) said, “We are excited to have started the festive season on a high note, with Activa creating a hat-trick as the No. 1 selling 2-wheeler of India for 3 consecutive months. From reactivating the scooter segment in India in 2001, Honda’s iconic Activa has slowly started to penetration markets in rural India."

Elaborating on the changes the Activa has brought about in the two-wheeler industry in India, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) said, “The superior convenience, unisex appeal coupled with product features (increased mileage, style and technology) have helped convert millions from pillion to riders themselves. Our great nation is truly under the grip of Activation & we thank all our valued Customers on this Activah vah moment.”
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