MRF Wins JD Power Asia Pacific Award 2014



MRF won the JD Power Asia Pacific 2014 India Original Equipment Tire Customer Satisfaction Index (TCSI) Study award. With this award, MRF successfully defended the title it won last year as well, leaving behind the likes of tire manufacturing companies such as Apollo, Bridgestone, Goodyear and JK Tyre.

The study was based on 5 rating factors:

1) Ride quality which focused on how customers rate their original equipment tyres on the quietness of tires on road, ride on highway speed and lack of vibration at highway speeds.

2) Traction/Handling on how the customers rate their original equipment tyres on traction and handling issues under normal conditions, high speeds, tight turns, poor weather conditions and sudden stops.

3) Durability score is based on how the customers rate their original equipment tyres on the durability based on evenness of wear.

4) Appearance on how the customers rate the tyres based on its visual appeal.

5) Overall Satisfaction.


MRF tyres scored the highest in Ride, Traction/Handling, Durability and Appearance factors, and topped the Overall Satisfaction rating.
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About Avneet Sidana

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