British Telecommunications To Accelerate Williams Martini By A Multi Year Deal

BT Group & Williams Martini Racing
BT Group which is a holding company of British Telecommunications which is a multinational Telecommunications services company with head offices in London, U.K has agreed a multi-year strategic technological partnership with the Williams Martini Racing Formula One team. Two British brands joining together on the world stage racing show. BT group services includes IT and Telecoms services to multinationals, by signing this deal BT group is expanding its services to F1 racing for the first time.

The Williams Martini Racing team will use BT’s high performance network services globally, facilitating secure and high speed communication as well as effective collaboration. The team’s fixed and mobile voice needs will be brought together by BT into a single service, hosted in the cloud and delivered globally on a wide range of devices.

Highlights of the deal:

The two organisations worked together on an innovative pilot scheme towards the end of the 2014 season, which demonstrated some of the tangible competitive benefits that could be achieved with higher performance network services for Williams.

  1.  Improved car performance due to additional strategic capability
  2.  Quicker pitstop practice and race video analysis
  3.  Improved performance and reliability of demanding big data computing processes
  4.  Includes applications relying on video, telemetry and voice.
    
The deal signed in principle is subject to final agreement. 

Williams Martini Racing retains Felipe Massa and Valtteri Bottas as the teams race drivers for 2015 FIA Formula One World Championship season which is going to start in Melbourne, Australian Grand Prix from 13th March.

From the F1 season opener in Australia, March 13-15, BT branding will appear on the headrests of the Williams Mercedes FW37 car, as well as being seen within the team hospitality and garage environment. This year’s 2015 FIA Formula One World Championship consists of 20 races starting with the Formula 1 Rolex Australian Grand Prix in Melbourne next weekend and ending in Abu Dhabi on November 27-29.

Sir Frank Williams, team principal, Williams Martini Racing, said: “Williams and BT share a number of synergies that have been the driver for establishing a formal partnership. We rely on technology innovation to stay ahead of the competition, have a love of data, are quintessentially British but with a global perspective, and place a premium on strong communication for business success. BT excel in these areas and with their products powering our communications and data networks, we are well placed to make important strategic decisions in a faster and more collaborative way. An independent team like Williams relies on creating a stable of loyal partners to go racing and in BT we have a new high profile addition who we look forward to working with in the years ahead.” 

Gavin Patterson, chief executive, BT, said: “It’s really exciting to be joining forces with Williams. They are one of the most successful and well known Formula One teams in the world. Both BT and Williams have an illustrious history of competing successfully at the top with cutting edge technology. This is the beginning of a real partnership with two great British brands determined to win as a team on the world stage.”

Williams Martini core competencies are design and manufacturing and adopting technology innovation to stay ahead of the competition, have a love of data, are quintessentially British but with a global perspective, and place a premium on strong communication for business success. BT excel in these areas and with their products powering our communications and data networks, Williams Team are well placed to make important strategic decisions in a faster and more collaborative way. An independent team like Williams relies on creating a stable of loyal partners to go racing and in BT we have a new high profile addition Williams Team wants to acceleration this season.


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